process where a product is marketed and communicated to the target group by the help of ideas and process which were not used earlier. Traditional advertising has become Search Engine Advertising (eg., Adwords). Traditional sales promotions are now online coupons, (e.g., coupons.com, groupon.com, retailmenot.com and many others). Affiliate marketing is popular and very effective (see case study on affiliate marketing below). Traditional public relations is now done via online news distribution sources, such as PR Newswire, Cision, PR Web and Businesswire. Traditional direct mail has become email. Incredibly effective. Exhibitions – Virtual exhibitions and virtual conferences are becoming popular. The largest project management conference in the world is sponsored by gantthead.com and very well attended. Word of mouth spreads faster and farther via social media marketing, with Facebook, Twitter, YouTube, Instagram and Snapchat among the most popular in the U.S. alone.
What is SEO?
A diverse set of activities, generally at no cost to you, that you can perform with the #1 goal to increase the number of TARGETED visitors to your website via search engines and other sites linking to you.
SEO can be divided into two main strategies:
On-page optimization is achieved by making changes to the HTML code, content and structure of a website – writing for humans and machines
Off-page optimization - building links to the website, increasing visitors through email campaigns, building assets on social media, digital PR.
What is the main goal of SEO?
#1 goal is to increase the number of targeted visitors to your website
What is a website?
A collection of related webpages is typically grouped together in a website
Parts of a URL
Protocol – The "http" portion of the address specifies the network transmission method (the protocol) used to search out and deliver the page to the browser.
Domain Name – The www.google.com portion of the address specifies the name of the server.
Path – On arrival at the server, the directory path to the web page is traversed to locate the particular document to retrieve.
File Name – The document file name is the final part of the path.
URI – Although the term "URL" is in common usage, it is more accurate to refer to a web address as a URI (Uniform Resource Identifier). This term recognizes that web resources are more than just web pages; they can include graphic images, multimedia files, downloadable word processing, spreadsheets, database files, electronic mailboxes, and a host of other document types and web services.
HTML is offered in three styles.
Strict: Earlier deprecated elements and attributes are forbidden
Transitional: Deprecated elements and attributes are allowed
Frameset: Mostly only frame-related elements are allowed