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Authority,
Control over Rewards,
Control over Punishments,
Appealing Personal Characteristics,
Expertise
Referent Powers: has personal characteristics thatappeal to others and he is admired.
Expert Power: has certain expertise or knowledge;people comply because they believe in, can learn from, or can otherwise gainfrom that expertise.
EVOLUTION OF LEADERSHIP
Ohio State research: Behavior Approach
Michigan State research: Behavior Approach
Thorndike’s Law of Effect:
Equity Theory
Auditsand budgets
Know the 3 factors managers must consider whendeciding whether to lead or follow.
Marketing Mix- the 4 P’s
Know the difference betweenneeds, wants and demands
Be familiar with the JonesSoda Company video we watched in class:
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