Diary of Business Ideas Group: Avacados (Remember to do 1.Idea, 2.potential customers, and 3.existing customers) 1. CrossFit Gym Idea: Crossfit is a exercise routine where everyday there is a different workout. I has really gained traction because you don?t need expensive equipment to workout. The equipment required are pull-up bar, bum-bells, and common stuff around the house. This would be great for either Ames or Ankeny area. We have exercises gyms, but most people go for a month and quit going. Our potential customers could be anyone who wants to get into shape. We would have a small fixed cost, and we could forward that do our customers since gyms fees are pretty expensive. Existing customers would be gyms like Anytime Fitness, YMCA, Excel Fitness. (http://crossfit.com/) 2. Authentic Bosnian Restaurant Idea: Bosnian community is pretty small in the US, therefore there aren?t too many restaurants that serve it. This restaurant would be a great addition to Ames. Food is usually served in larger portions, so it would be perfect for a college student. Wes Des Moines, Iowa has Saraj, a Bosnian restaurant that is extremely successfull. They serve the business professionals that work in the offices around WDSM. Our customers would be ISU students, competition will be restaurants around Ames. 3. Online/Magazine Women?s Hunting Apparel Idea: To have a women?s hunting apparel company that is inexpensive and is quick on shipping. There are some companies who sell women?s hunting apparel but the few that are out there are very expensive. The one?s that aren?t are slow on shipping or only have it in the store. So my idea would be that we would have same day shipping, so you get your order that much faster. It would also be at a much cheaper cost the customers. This company could sell to anywhere that carries women?s hunting apparel, as well as, all over the US from their website. Myself, being a woman hunter, can?t stand wearing men?s clothing, but I don?t want to spend $250 for a pair of insulated pants either. Women hunters has become very big in the past 5 years, so there is a growing demand for this product. 4. ?Shots? Bar Idea: I recently went to the University of Arkansas to visit friends. We went to their ?Welch Ave? and stopped at a bar called Shots. The walls had chalkboard paint all over them and written on them were the names of all of their shots they made. When you decided what shot you wanted the bartender put it into a shot glass made out of dry ice. Once you took the shot you slammed the shot glass on the ground and it shattered. I think this bar would be very successful around the Ames area. It has a very energetic feel when you walk into the doors. The bar would have to be somewhere close to Welch Ave because students wouldn?t want to walk far, or get away from the other bars, to go to this one. 5. Ames Bar Deals App. Idea: This app would include all the bars in Ames, from the Welch Ave. area to the downtown Main St. area. It would have information about all the deals the bars have Monday through Sunday. It would also include open and closing times. If there were any special events or special deals for just that night, the app would be updated to include these. This way students know where the hot spots in Ames are and which bars are best on different nights. Potential customers would be ISU students and staff, along with any Ames residents who like to attend bars and want to know daily deals. Existing customers would be the bars? online websites and advertisement. 6. ISU Shuttle service Idea: This shuttle would be a free service to students. It would be similar to the buses but would go down the streets the buses don?t, but close to campus. The buses can be time consuming and take a while. This shuttle would run down West st. and around the orange route: union drive and by the library. It would run slow so students could jump on and off as they needed to. It could also stop at certain points along the way to make it safer, however it won't take long for people to get on and off since the sides will be open and there won?t be only two doors like the buses. Potential Customers would be ISU students and staff or anyone else who would need a free ride to or around campus. Existing competitors would be the bus system and parking ramps or spaces available on campus. 7. ISU Rent-A-Bike Idea: There would be rent stations around campus and the surrounding area: campus town and side streets. The rent stations would look like normal bike racks but have a credit card swipe to release the bikes. The bikes would have a special bar code number for tracking along with a GPS chip to ensure people won?t steal, or if we need to find a missing bike. The students would swipe the card to release the bike and the the their information and the bike number would be recorded into a system. When the student returned the bike, upon connecting it back into the slot, the computer system would acknowledge the bike number and charge the student?s card based on the time it was in use. If a student used their US bank school ID cards, they would receive a discount on the price per hour. Potential customers are ISU students and staff. Also anyone in the Ames area who wants to commute without using vehicles or gas. Anyone with a debit card.Existing competitors would be bike shops that sell bikes for people to own. Also Europe has bike rental systems like this but I?m unaware of ones in the Iowa area. 8. Get Paid to Workout Idea: This would be a workout gym with bikes and ellipticals. Your pedaling would produce energy that the gym could use and also sell to surrounding businesses and therefore be their power source. You would get paid for how much energy you produced. It would work similar to Biolife in the sense that you would have a debit card and after every workout session, you would swipe your card, and get paid based off the energy you produced. You can workout for as long as you would like. Since there is no limit to how many times you can go or how long you can go for, how much you earn is based on your personal effort.The longer or harder you work out, the more you earn. It?s also good for you, so there?s no risk! The potential audience would be anyone who wanted to lose weight, keep in shape, or make some extra cash on the side. Everyone complains about wanting to lose weight but don?t have the motivation to go work out, but if they were paid for it, there is an incentive to go! Potential competitors would be work out gyms that are free or offer free membership to those who live in an apartment nearby or attend a certain college, or work at a certain company. These would be competitors because they would offer more work out equipment such as weight lifting whereas ours would just be bikes or other forms that would be able to generate power. 9. Drag Strip Idea: The drag strip would give an opportunity to those individual who like to street race a safe environment to feed their adrenaline. Since ames is located somewhat in the middle of nowhere, a farmer can dedicate one of his or her fields and make a ? mile track that can be used for racing. Racers will be charged $30 per day to do as many runs as they want. They can race against the time or with another individual. This will reduce amount of accidents caused by street racing on the streets, also police officers could focus their attention to more important issues than giving tickets to street racers. As young people, we love going fast in our cars and on the motorcycles. With only $30 a day a lot of people would be willing to pay that and not worry about police or fines. Existing customers are people who go as far as Newton to do drag racing. We would also attract people from Des Moines. 10: Everything Extreme: Idea: This would be a facility for all of those who are adventurous and like to be extreme. People who are considered extreme are those who are adrenaline junkies. This will be essentially three business in one. We will have a skate and bmx park, pool that can generate waves for surfing, and jet for skydiving simulation. This will attract a wide variety of customers. Existing customers that will be interested are the skateboarders and BMXers that get into trouble for skating on private property. It will also attract people who would like to learn how to surf and skydive. 11: Off-Road Park: Idea: Open a park with trails and mud pits for Trucks, Jeeps, ATV's etc. Currently the closest thing is Cambridge OHV and is more suited towards bikes with no mudding opportunities. The park would preferably include a mix of timber and open ground in which mud pits could be dug. There would be memberships and per per day rates. A onsite wash pad to clean your rig afterwards would be installed which would generate profit as well. Concessions could be served, and there could be a stage where live bands could be lined up. Different trail levels would suit different skills. This would prevent people from destroying farmers fields and Level B roads which farmers need to access their fields. Clients would include college kids, people from surrounding communities who need somewhere to 4-wheel and anyone who has an ATV or a truck. 12: Anything Delivery: Idea: This would be a delivery service where people could call in and order food from anywhere, even Wal-Mart. Some people are just too lazy to do things themselves, this would be perfect. There would be a minimum and maximum order. They call in their order and Anything Delivery will buy it from the store or restaurant and deliver it to them. Potential customers would be college students who are too busy studying to get food or household items they need (example: toilet paper). Anyone in the Ames area could be a customer, even businesses. The hours of operation would be 9:00am to 9:00pm Sunday through Wednesday. Thursday through Saturday would be 9:00am to 4:00am. 13. 3D Archery Shooting Range Idea: Ames currently has a shooting range for guns but there is nothing for archery, unless it is inside. There should be a place where people could go to shoot at 3D targets, or to sight in or simply shoot their bows. This range would include an area where people could compete in weekend archery shoots. It would have trails and different 3D animal targets at different ranges. You could buy a membership for when the weather is nice or pay a fee for a day. Customers would be anyone that owns a bow. 14. Proximity Marketing Solutions Idea: With advertising and marketing going viral over the internet, companies are increasingly becoming more and more savy at targeting the right groups of people. Leaders such as Groupon and Living Social have marketing down to science, and companies are willing to give out deals that entice. However, Proximity Marketing would not only access the right customers, but also the right customers at the right time. By signing up for the service, Proximity Marketing would have access to your general location and and send you deals via text messaging when you are near business that may suit your interest. Also it could allow you to find business. For exmaple by texting ?I?m hungry for Pizza? while on welch avenue, you may get a text back saying ?come into jeff?s pizza (.1 miiles) for a free appetizer with purchase of your pizza.? 15. Turnaround Financial Consultants Idea: When business is booming, management knows they are doing something right. However, when the business is lagging and times are just plain hard companies need expertise to keep them afloat. Turnaround consultants will work with all levels of management on cost cutting strategies, turnover and absenteeism management, and debt refinancing to help businesses who are struggling. After all, managers often have enough responsibility on their plate in trying to grow the business without having the burden of having to make irrational decisions that may lead to the overall success or demise of their business.
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