Last Modified: 2011-06-28
Related Textbooks:Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Related Textbooks:Public Relations: A Values-Driven Approach (4th Edition)
rural (the beverly hillbillies)
goofy (i dream of jeannie)
military (hogan's heroes)
- maturing of the genre, dealt openly with social problems
Mary Tyler Moore show
- tried to depict modern gender roles in the workplace and life of a single woman
- gender issues and contradictions in a family
channels 14-69 later used for television
13 vhf channels set aside for television in 1941
2 types: off-net and first-run
today public opinion polls are a major phenomenon of the political and policy-making process
tried to look at the impact of movies on youth
data gathered is not available to the general public, tends to be applied research in the sense that it addresses some real-life need
postulated that media had a very strong hold and impact on vulnerable audiences
also known as the magic-bullet theory or direct-effects theory
studies found that people rarely mentioned media as an influence on how they voted
they rather mentioned friends and acquaintances thus giving rise to the 2-step flow model where the general public's opinions were shaped by influential opinion leaders.
provides a functionalist explanation of the media
media provides entertainment, information, escape, etc.
used when the entire population is not known or available in advance
Robert Johnson (eric clapton's god)
John Lee Hooker
three time inductee to rock and roll hall of fame
much more upbeat and danceable beat and was generally more "light" and fun than the blues
preserved music they brought from england, scotland, etc.
first person voted to the country music hall of fame
Hank Williams ("immortal")
killed in plane crash
first disk- thats all right mama & blue moon of kentucky
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