The Other Side of the Fifties Targets of Criticism in White Middle-Class Suburbia At issue now is the moral rather than economic fabric of American society: What will affluence mean for American society? How can Americans avoid the excesses of capitalism? How will American citizens maintain their identity and self-worth as individuals in a society that encourages conformity? Youth and Sexuality The Fear: Teenagers and Sex The Rise of the Youth Market Music Silver Screen Revelations of Sexuality in Mainstream America Alfred Kinsey Uncertain Identities of Breadwinners and Housewives Sloan Wilson The Man in the Gray Flannel Suit (1955) Betty Friedan The Feminine Mystique (1963) The Pressures of Corporate America Suburbia?s threat to American individualism David Riesman, The Lonely Crowd (1950) Suburbia?s threat to American democracy C. Wright Mills, White Collar (1951) and The Power Elite (1956) The Stifling Effects of Conformity The answer to suburban conformity lies in the search for authenticity and the aesthetic. The Beatniks Jack Kerouac On the Road Allen Ginsberg The Stifling Effects of Conformity The answer to suburban conformity lies in the encounter with nature and quest for a leisurely life. The Rise of Surfing Culture Greg Noll and Big Wave Surfing
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