a process that produces a relatively enduring change in behavior or knowledge as a result of past experience.
brilliant scientist who directed severtal research laboratories in St. Petersburg Russia (dog salivating study)
the learned reflexive response to a conditioned stimulus
Unconditioned stimulus (UCS)
the natural stimulus that reflexively elicits a response without the need for prior learning
Unconditioned response (UCR)
the unlearned, reflexive response that is elicited by an unconditioned stimulus.
conditioned stimulus (CS)
a formerly neutral stimulus that acquires the capacity to elicit a reflexive response.
baby grabbing onto something naturally
the occurrence of a learned response not only to the original stimulus but the other, similar stimuli as well
the occurrence of a learned response to a specific stimulus but not to other, similar stimuli
Who developed Behaviorism
Watson wanted to study what?
obvservable behaviors rather than mental processes
what did the baby albert study demonstrate?
what was the CR in watsons baby study
fear of the white rat
how long can it take for taste aversion to be produced?
the coyote study
using taste aversion to make coyotes stop eating livestock by injecting a drug that produces nausea into the carcass of an animal.
law of effect
a positive effect will become strengthened and a negative effect weakens responses
what did skinner say that the operant is
actively emitted behavior that operates on the environment to produce consequences
mental processes that enable us to retain and use information over time
the process of transforming information into a form that can be entered into and retained by the memory system
the process of retaining information in memory so that it can be used at a later time
the process of recovering information stored so that we are consciously aware of it
how long does long term, short term and sensory memory last?
STM- 20 seconds
SM- 1/4 to 3 seconds
short term memory
the active stage of memory in which information is stored for up to about 20 seconds
auditory sensory memory
echoic memory meaning a brief memory that is like an echo
how much information can you hold in long term memory
unlimited capacity for information
types of long term memory
tip of the tongue
memories that you can think of but cant quite remember
a memory distortion phenomenon in which a peron's existing memories can be altered if th
the inability to recall specific information because of insufficient encoding of the information for storage in long term memory
forgetting in which a new memory interferes with remembering an old memory; backward acting memory interference
forgetting in which an old memory interferes wtih remembering a new memory; forward acting memory interference
a memory distortion that occurs when the true source of the memory is forgotten
organized pattern of thought or behavior
long term potentiation
a long lasting increase in synaptic strength between two neurons.
the mental activities involved in acquiring retaining and using knowledge
trial and error
a problem solving strategy that involves attempting different solutions and eliminating those that do not work
a problem solving strategy that involves following a specific rule procedure or method that inevitably produces the correct solution
thinking and behavior directed toward attaining a goal that is not readily available.
the sudden realization of how a problem can be solved
a psychological predicament in which fear that you will evaluated in terms of negative stereotype about a group to which you belong creates anxiety and self doubt lowering performance in a particular domain that is important to you
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