- University of Wisconsin - Madison
- Communication Arts
- Communication Arts 325
- quiz 2
Last Modified: 2011-07-12
- What the initial formulation says about what makes us enjoy media content, what we do and don’t like to see on screen?
- Enjoyment of content if we only feel neutral about character
- What process does Raney argue that we may follow when watching TV/films?
- What does he suggest may be the real world consequence of our engagement with characters of dubious moral quality?
kids don't think about stories this way and don't tell stories this way
often a group process
affected by out interpersonal relationships
focus on the good bits
- they have trouble understanding the overarching themes
- they do not have as developed schema
- limit "multitasking"
- be the master of your interruptions
- focus and take brain enhancing breaks
as the infusion of mass media information into a social system increase,”: segments of the population with higher SES tend to acquire this information at a faster rate than lower status segments: so that the gap in knowledge between them tends to increase rather than decrease
- What’s meant by selective exposure?
- selective recall
- selective categorization
- different standards
partisans pay attention to unfavorable content and use more elaborate thinking when information is contrary to their own
partisans see aspects of story as contrary to their own position
partisans judge content as biased
the difference in the percent giving the tv answer within comparable groups of light and heavy viewers
people who would otherwise be different (different backgrounds and different experiences) are made more similar with heavy viewing
- view of real world becomes becomes more similar and more distorted in the direction of tv
- developed explanation based on availability heuristic: faster can think of an example, the higher your estimate of frequency
those problems that receive prominent attention on the national news become the problems the viewing public regards as the nation's most important
less politically engaged are more strongly influenced in judgments about what is important
more politically engaged have stronger prior opinions that are harder to move
when exposure is voluntary (as in surveys), less politically engaged are less likely to watch hence less likely to be notice changes in news agenda, hence less likely to be affected; more engaged means more likely to notice news agenda and be affected overall
- To frame is to select some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation for the item described
involves characteristics of objects or people that are accentuated or ignored in news coverage - ex: people have perception of poor based on fact that poor in the media not represented by children, elderly, and white, etc.
Episodic information describes poverty in terms of personal experience, like people or families living under economic distress.
Thematic information is abstract and impersonal, such as discussion of general trends or matters of public policy
- Strategy frame → higher levels of cynicism
- Issue frame → higher levels of knowledge and understanding
Words From Our Students
"StudyBlue is great for studying. I love the study guides, flashcards, and quizzes. So extremely helpful for all of my classes!"
Alice, Arizona State University
"I'm a student using StudyBlue, and I can 100% say that it helps me so much. Study materials for almost every subject in school are available in StudyBlue. It is so helpful for my education!"
Tim, University of Florida
"StudyBlue provides way more features than other studying apps, and thus allows me to learn very quickly! I actually feel much more comfortable taking my exams after I study with this app. It's amazing!"
Jennifer, Rutgers University
"I love flashcards but carrying around physical flashcards is cumbersome and simply outdated. StudyBlue is exactly what I was looking for!"