For (market) ___looking to (point of parity – ex: send mail overnight)___, Our product name_____ is the (point of difference) way ____ because_____
Recommendations for the company looking to be B company: They have consumers that love their product and should continue to focus on brand loyalty. Vice versa if company is C - focus on the lovers
According to “Segmenting the Base of the Pyramid,” firms may segment by
As explained in “Segmenting the Base of the Pyramid,” business models that call for creating private and public value while aiming for scale are gradually becoming more prevalent, even for small retailers, as evidenced by the success of Roshan, an:
Afghan mobile network operator.
As stated in “Segmenting the Base of the Pyramid,” the 4 billion people at the base of the pyramid-whose output represents a third of the world’s economy-are not a monolith.
As shared in “Innovate or Die,” in their book Blue Ocean Strategy,W. Chan Kim and Renee Mauborgne provide guidelines for creating uncontested market space and making your competition irrelevant through: