An important part of marketing that relies heavily on interpersonal interactions between buyers and sellers to initiate, develop, and enhance customer relationships can be defined as
Trust-based relationship selling can be defined as
A form of personal selling requires that salespeople earn customer trust and that their selling strategy meets customer needs and contributes to the creation, communication and delivery of customer value.
Customer value can be defined as
The customers perception of what they get for what they have to give up, for example, benefits from buying a product in exchange for money paid.
Trust-based selling focuses more on the ________ than transaction based selling does
Business conversations between buyers and sellers that occur as salespeople attempt to initiate, develop, and enhance customer relationships. Should be customer-focused and have a clear purpose can be defined as
Sales professionalism can be defined as
A customer-oriented approach that uses truthful, nonmanipulative tactics to satisfy the long-term needs of both the customer and the selling firm