The three disciplines Integrated Marketing Communications combines are:
A) Advertising, direct marketing, public relations B) Public relations, retailing, advertising C) Advertising, communications, retailing D) Marketing, communications, management
One of the most recent trends in public relations activities by sport teams, leagues, players associations, and college athletics is government relations. Government relations is another term for
A) community relations activities done on a city, state, and federal level B) lobbying of state and federal officials C) tax benefits for teams, leagues, and college athletic organizations D) free tickets given to elected officials
According to Nielsen/Net Ratings, ____ % of active home Web users connected to the Internet via broadband.
What statement below is not a true one regarding sport communications?
A) All sport communications professionals should hold sport management degrees. B) The growth in popularity in sport organizations, partly due to the increased media coverage, has created a corresponding growth in positions available in the sport communications area. C) Sport communications has expanded into the areas of public relations, media relations, and community relations. D) Sport communications has seen dramatic changes over the past twenty years in terms of the number of stakeholders involved as well as the methods used to communicate with those stakeholders.
Sports coverage in the United States dates back to 1773 when the Boston Gazette sent a reporter to cover a Manchester United football game.
A) True B) False
In professional sport, stakeholders are groups of individuals who only have an ownership interest in the team.