The guidelines that help organisations & key stakeholders incorporate health promotion ideas into their strategies, policies & campaigns. The Ottawa Charter identifies that there are certain prerequisites or basic conditions and resources that must be available if any gains in health are to occur. These are:
a stable ecosystem
social justice & equity
Prerequisites for the Ottawa Charter
A stable ecosystem
Social justice and equity
Priority or Action areas - Ottawa Charter
B - Build healthy public policy
R - Reorient health services
C - Create supportive environments
S - Strengthen community action
D - Develop personal skills
Build healthy public policy - Priority or Action areas
Relates to the decisions made by government and organisations in relation to laws & policies that affect health. Examples include removing the goods & services tax on unprocessed foods & increasing the tax on certain alcohol. Policies & laws such as these make it more difficult for people to participate in unhealthy behaviours, thereby reducing exposure to determinants that can cause ill health.
Create supportive environments - Priority or Action areas
A supportive environment is one that promotes health & assists people in making healthy lifestyle choices. Examples include Quitline and providing shaded areas in school playgrounds. This recognises the impact that the broader determinants have on health & aims to promote a healthy physical & social environment for all members of the community. This involves a satisfying & fulfilling work & social life.
Strengthen community action - Priority or Action areas
This area focuses on building links between individuals and the community and centres around the community working together to achieve a common goal. This gives the community a sense of ownership of a health strategy which then increases the likelihood if it's effectiveness. The more people working together, the greater the chance of success.