The guidelines that help organisations & key stakeholders incorporate health promotion ideas into their strategies, policies & campaigns. The Ottawa Charter identifies that there are certain prerequisites or basic conditions and resources that must be available if any gains in health are to occur. These are:
a stable ecosystem
social justice & equity
Prerequisites for the Ottawa Charter
A stable ecosystem
Social justice and equity
Priority or Action areas - Ottawa Charter
B - Build healthy public policy
R - Reorient health services
C - Create supportive environments
S - Strengthen community action
D - Develop personal skills
Build healthy public policy - Priority or Action areas
Relates to the decisions made by government and organisations in relation to laws & policies that affect health. Examples include removing the goods & services tax on unprocessed foods & increasing the tax on certain alcohol. Policies & laws such as these make it more difficult for people to participate in unhealthy behaviours, thereby reducing exposure to determinants that can cause ill health.
Create supportive environments - Priority or Action areas
A supportive environment is one that promotes health & assists people in making healthy lifestyle choices. Examples include Quitline and providing shaded areas in school playgrounds. This recognises the impact that the broader determinants have on health & aims to promote a healthy physical & social environment for all members of the community. This involves a satisfying & fulfilling work & social life.
Strengthen community action - Priority or Action areas
This area focuses on building links between individuals and the community and centres around the community working together to achieve a common goal. This gives the community a sense of ownership of a health strategy which then increases the likelihood if it's effectiveness. The more people working together, the greater the chance of success.
Develop personal skills - Priority or Action areas
Education is a key aspect which refers to gaining health related knowledge and gaining life skills that allow people to make informed decisions that may indirectly effect health.
Reorient health services - Priority or Action areas
This refers to reorienting the health system so that is promotes health as opposed to only focussing on diagnosing and treating illness. The health system must encompass not only doctors & hospitals, but all members of the community including individuals, community groups, health professionals, health service institutions & governments. This incorporates health promotion. for example, focusing on healthy eating rather than surgery to reduce impact of CVD.
Examples of strategies utilising Ottawa Charter
- 'Restoring the balance' - Victoria's Alcohol Action Plan 2008-2013
- Arrive Alive (2008-2017)
- Healthy Spaces & Places
Want to see the other 9 Flashcards in The Ottawa Charter for Health Promotion ?JOIN TODAY FOR FREE!