AMD 141: Apparel Design Analysis Jan 26, 2010 REVIEW Elements of Design: - Basic components or media from which a visual design is made - Unique and fundamental; but not mutually exclusive - Seven Elements: Line, space, shape or form, light, color, texture, and pattern ? Line is an elongated mark and a connection between 2 points. ? Space is area or extent and a particular distance or the total area to be organized. ? Shape or form is t he area or space enclosed by a real or imaginary line. (Two dimension (2D) objects often referred to as shape; three dimension (3D) as form) ? Light is the electromagnetic energy making things visible. ? Color is the range of visible wavelengths from red through the spectrum to violet. ? Texture is the visible and tangible structure of a surface or substance. ? Pattern is the arrangement of lines, shapes, and/or shapes on or in a fabric. Principles of Design: - Guidelines, techniques, methods of manipulating an element of visual design for a special effect. - Describe visual effect resulting from successful application of that method. - Three types of principles: (1) directional or linear principles, (2) highlighting principles, and (3) synthesizing principles. ? Directional or Linear Principles - Leads the eye from one place to another or builds to a climax, emphasizing the direc tion it develops on the figure. - Seven types of linear principles, such as repetition , parallelism, sequence, alternation, gradation, transition, and radiation. ? Highlighting Principles - Occur at a given point, focusing attention on that part of the body. - Four types of highlighting principles, such as rhythm , concentricity, contrast, and emphasis. ? Synthesizing Principles - Lead the eye around the composition of the garment, relating and integrating its parts. - Five types of synthesi zing principles, such as proportion, scale, balance, harmony, and unity. Designer Paper (Assig 1) ? Haute couture - A French word for "high sewing" or "high dressmaking - Refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. ? Ready-to-wear or pr ê t- à -porter - Off the rack or "off-the-peg" in casual use - The term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from bespoke clothing made to measure for a particular person. Historical Haute Couture Designers Charles Frederick Worth Paul Poiret Jean Patou Elsa Schiaparelli Madeleine Vionnet Jeanne Lanvin
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